what I love about this game is the importance of the interaction with others, as exemple with others guilds you need to use either diplomacy or cunning, you can create alliance with others guilds, betray them, protect them or make them protect you. Even the interaction within the guild is important, you need a strong communication and organization inside your team to succeed. Many ones say it's p2p, but honestly I haven't spent a penny on the game and I didn't feel it as you have p2p and f2p players in every guilds, even if you don't spend money on the game you can help your team in other ways
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